THE 7 - BMW INDIVIDUAL M SPORT EDITION - BMW INDIA

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THE 7

BMW INDIVIDUAL M SPORT EDITION

Digital Assets created for the Launch campaign - BMW INDIA

Exterior CGI Imagery + Interior Photography + 30s Video spot

Exterior beauty shots were developed along with the environment build in CGI using Blender 3D and rendered in cycles.
CGI Imagery developed in-house by The Autofocus team -
Kunaal Kelkar, Kanika Sood, Saksham Kumar, Hammad Fahim
Retouching by Approach Retouch + Kunaal Kelkar

Photographed the interiors of the 7-series Individual M Sport edition at the BMW factory in Chennai, India
Aim was to showcase the "Individual" elements now available in the interior of the 7-seires that is being currently assembled in India as 740Li and 730Ld variants.

Usage on the BMW India website -

30s Video Spot -

The main challenge was creating a 30s video of the 7 series and it's M Sport and Individual features in the BMW factory itself.

The car could not be transported to a studio or to another location hence we were restricted to shooting the video in the plant premises itself. This meant we had to create the blacked out studio from scratch.

We were only allowed to work in the plant post 4:30pm and had to wrap up by 6am. We had 2 nights to complete the set up, shoot and tear down as we could not have any delay in the production schedule of the cars in the factory.

Team -
Production House - The Autofocus
Creative Concept - Kunaal Kelkar + Kanika Sood

Director/DoP - Kunaal Kelkar
DoP - Jay Charola

1st AC - Kallappa S Kut
2nd AC - Kshitij Singh
Editor - Gaurav Patil

Music - Arjun Nair

Colourist - Nitesh Rachha
Focus Puller - Chandan Yadav
Production - Kanika Sood

The video was shot using the Sony Venice camera system with Atlas Orion anamorphic lenses